Accutics jsh@accutics.com https://video.accutics.com en-us Visualplatform http://blogs.law.harvard.edu/tech/rss Accutics episodic no https://video.accutics.com/files/rv1.36/sitelogo.gif https://video.accutics.com http://video.accutics.com/ai-ready-marketing-data-get-1 <p><p>Marketing data quality can make or break your AI project. Many projects eventually fail to bring their intended results if the governance and quality of your data are not in place.&nbsp;</p> <p>&nbsp;</p> <p>Content marketing powerhouse Andy Crestodina and Lauma Sīle, Account Manager at Accutics, share how to get your marketing data AI-ready and use GenAI for marketing insights that your analytics alone won’t give you.</p> <p>&nbsp;</p> <p>Join this webinar to find out:</p> <ul><li>what is a good marketing data governance for AI</li><li>how to feed high-quality marketing data into your AI model&nbsp;</li><li>how to prompt ChatGPT for full funnel campaign analysis</li><li>how to use ChatGPT for richer insights on campaign conversion rates, campaign timing metrics and more&nbsp;</li></ul><p>&nbsp;</p> <p>Expect a hands-on session with concrete and tried methods that you can start using immediately.&nbsp;</p></p><p><a href="http://video.accutics.com/ai-ready-marketing-data-get-1"><img src="http://video.accutics.com/64968571/89698046/693b29ddbfc10df51a91d78b65df1511/standard/download-28-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/89698046 Mon, 23 Oct 2023 11:37:56 GMT AI-Ready Marketing Data: Get Powerful Campaign Insights with GenAI Marketing data quality can make or break your AI project. Many projects eventually fail to bring their intended results if the governance and quality of your data are not in place. Content marketing powerhouse Andy Crestodina and Lauma Sīle, Account Manager at Accutics, share how to get your marketing data AI-ready and use GenAI for marketing insights that your analytics alone won’t give you. Join this webinar to find out: what is a good marketing data governance for AIhow to feed high-quality marketing data into your AI modelhow to prompt ChatGPT for full funnel campaign analysishow to use ChatGPT for richer insights on campaign conversion rates, campaign timing metrics and more Expect a hands-on session with concrete and tried methods that you can start using immediately. Marketing data quality can make or break your AI project. Many projects eventually fail to bring their intended results if the governance and quality of your data are not in place. Content marketing powerhouse Andy Crestodina and Lauma Sīle,... Accutics 01:00:57 <p><p>Marketing data quality can make or break your AI project. Many projects eventually fail to bring their intended results if the governance and quality of your data are not in place.&nbsp;</p> <p>&nbsp;</p> <p>Content marketing powerhouse Andy Crestodina and Lauma Sīle, Account Manager at Accutics, share how to get your marketing data AI-ready and use GenAI for marketing insights that your analytics alone won’t give you.</p> <p>&nbsp;</p> <p>Join this webinar to find out:</p> <ul><li>what is a good marketing data governance for AI</li><li>how to feed high-quality marketing data into your AI model&nbsp;</li><li>how to prompt ChatGPT for full funnel campaign analysis</li><li>how to use ChatGPT for richer insights on campaign conversion rates, campaign timing metrics and more&nbsp;</li></ul><p>&nbsp;</p> <p>Expect a hands-on session with concrete and tried methods that you can start using immediately.&nbsp;</p></p><p><a href="http://video.accutics.com/ai-ready-marketing-data-get-1"><img src="http://video.accutics.com/64968571/89698046/693b29ddbfc10df51a91d78b65df1511/standard/download-28-thumbnail.jpg" width="75" height=""/></a></p> campaign tracking data quality GenAI marketing data marketing impact http://video.accutics.com/analytics-is-not-an-island-how-to-1 <p><p>Achieving success with analytics requires business context and clear common goals. That's how you create impact.&nbsp;</p> <p>But what do we mean by context in data? More importantly, how do we get marketing data out of an isolated vacuum and into the business-critical conversations?&nbsp;</p> <p>In this webinar, Juliana Jackson, Media.Monks, Jimmy Felstead and Diana Ellegaard-Daia, Accutics, will take you through a step-by-step framework that will help you tie your analytics efforts back to the overall impact on the business.</p> <p>&nbsp;</p> <p>Join us live to find out how to:&nbsp;</p> <ul><li>uncover the context behind the data to make a better case for analytics</li><li>measure value of analytics and increase collaboration with stakeholders</li><li>navigate the analytics shift from support to business-critical function</li></ul></p><p><a href="http://video.accutics.com/analytics-is-not-an-island-how-to-1"><img src="http://video.accutics.com/64968569/82733705/eb2fea8c85cd078a00a7f7258f12f214/standard/download-8-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/82733705 Thu, 19 Jan 2023 16:18:30 GMT Analytics Is Not An Island: How To Link Data to Business Outcomes Achieving success with analytics requires business context and clear common goals. That's how you create impact. But what do we mean by context in data? More importantly, how do we get marketing data out of an isolated vacuum and into the business-critical conversations? In this webinar, Juliana Jackson, Media.Monks, Jimmy Felstead and Diana Ellegaard-Daia, Accutics, will take you through a step-by-step framework that will help you tie your analytics efforts back to the overall impact on the business. Join us live to find out how to: uncover the context behind the data to make a better case for analyticsmeasure value of analytics and increase collaboration with stakeholdersnavigate the analytics shift from support to business-critical function Achieving success with analytics requires business context and clear common goals. That's how you create impact. But what do we mean by context in data? More importantly, how do we get marketing data out of an isolated vacuum and into the... Accutics 01:01:28 <p><p>Achieving success with analytics requires business context and clear common goals. That's how you create impact.&nbsp;</p> <p>But what do we mean by context in data? More importantly, how do we get marketing data out of an isolated vacuum and into the business-critical conversations?&nbsp;</p> <p>In this webinar, Juliana Jackson, Media.Monks, Jimmy Felstead and Diana Ellegaard-Daia, Accutics, will take you through a step-by-step framework that will help you tie your analytics efforts back to the overall impact on the business.</p> <p>&nbsp;</p> <p>Join us live to find out how to:&nbsp;</p> <ul><li>uncover the context behind the data to make a better case for analytics</li><li>measure value of analytics and increase collaboration with stakeholders</li><li>navigate the analytics shift from support to business-critical function</li></ul></p><p><a href="http://video.accutics.com/analytics-is-not-an-island-how-to-1"><img src="http://video.accutics.com/64968569/82733705/eb2fea8c85cd078a00a7f7258f12f214/standard/download-8-thumbnail.jpg" width="75" height=""/></a></p> analytics ROI data quality marketing impact http://video.accutics.com/how-to-turn-data-insights-into-3 <p><p>&nbsp;</p> <p><strong>99,8% of companies are collecting data, but only 5% of&nbsp;them are generating significant business value from their data investments. </strong></p> <p>Join Brent Dykes - analytics evangelist and author of <em>Effective Data Storytelling</em>, Kasper Rasmussen, and Kristian Simonsen to learn how to better collect, activate, and communicate marketing data that informs business decisions and paves the path to long-term success.</p> <p>&nbsp;</p> <p><u>Agenda</u>:&nbsp;</p> <p>• Data Collection &amp; Preparation: how to increase task efficiency and build a solid data foundation</p> <p>• Data Activation &amp; Reporting: how to better interact with your marketing data and generate insights faster</p> <p>• Data Storytelling: how to conquer the last mile of the analytics marathon and turn insights into action<br><br></p></p><p><a href="http://video.accutics.com/how-to-turn-data-insights-into-3"><img src="http://video.accutics.com/64968577/74035597/6e5972284dbeee6d84f7ed2b3693c8e1/standard/download-15-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/74035597 Thu, 24 Mar 2022 16:11:00 GMT How to Turn Data Insights Into Action 99,8% of companies are collecting data, but only 5% ofthem are generating significant business value from their data investments. Join Brent Dykes - analytics evangelist and author of Effective Data Storytelling, Kasper Rasmussen, and Kristian Simonsen to learn how to better collect, activate, and communicate marketing data that informs business decisions and paves the path to long-term success. Agenda: • Data Collection Preparation: how to increase task efficiency and build a solid data foundation • Data Activation Reporting: how to better interact with your marketing data and generate insights faster • Data Storytelling: how to conquer the last mile of the analytics marathon and turn insights into action 99,8% of companies are collecting data, but only 5% ofthem are generating significant business value from their data investments. Join Brent Dykes - analytics evangelist and author of Effective Data Storytelling, Kasper Rasmussen, and Kristian... Accutics 54:38 <p><p>&nbsp;</p> <p><strong>99,8% of companies are collecting data, but only 5% of&nbsp;them are generating significant business value from their data investments. </strong></p> <p>Join Brent Dykes - analytics evangelist and author of <em>Effective Data Storytelling</em>, Kasper Rasmussen, and Kristian Simonsen to learn how to better collect, activate, and communicate marketing data that informs business decisions and paves the path to long-term success.</p> <p>&nbsp;</p> <p><u>Agenda</u>:&nbsp;</p> <p>• Data Collection &amp; Preparation: how to increase task efficiency and build a solid data foundation</p> <p>• Data Activation &amp; Reporting: how to better interact with your marketing data and generate insights faster</p> <p>• Data Storytelling: how to conquer the last mile of the analytics marathon and turn insights into action<br><br></p></p><p><a href="http://video.accutics.com/how-to-turn-data-insights-into-3"><img src="http://video.accutics.com/64968577/74035597/6e5972284dbeee6d84f7ed2b3693c8e1/standard/download-15-thumbnail.jpg" width="75" height=""/></a></p> analytics ROI campaign tracking data quality marketing impact http://video.accutics.com/how-to-get-better-marketing-data <p><p>&nbsp;</p><p><strong>Marketers waste 21 cents of every dollar spent on media due to poor data quality*. Marketing data quality and consistent campaign tracking have never been more important.</strong></p><p>&nbsp;</p><p>Join Andy Crestodina, content marketing expert and co-founder of Orbit Media, and Accutics' Kasper Rasmussen and Kristian Simonsen to get actionable tactics for better marketing data .</p><p>&nbsp;</p><p><u>Agenda</u>:&nbsp;</p><p>• What is marketing data and why is it important</p><p>• Why and how to track campaigns in Google Analytics</p><p>• How to establish a cross-channel campaign tracking taxonomy across all touchpoints and stakeholders</p><p>&nbsp;</p><p>*Forrester</p></p><p><a href="http://video.accutics.com/how-to-get-better-marketing-data"><img src="http://video.accutics.com/64968568/73576609/6c6fd729379b4210aded0802f194c8db/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/73576609 Wed, 12 Jan 2022 20:12:36 GMT How to Get Better Marketing Data: With Andy Crestodina and Kasper Rasmussen Marketers waste 21 cents of every dollar spent on media due to poor data quality*. Marketing data quality and consistent campaign tracking have never been more important.Join Andy Crestodina, content marketing expert and co-founder of Orbit Media, and Accutics' Kasper Rasmussen and Kristian Simonsen to get actionable tactics for better marketing data .Agenda:• What is marketing data and why is it important• Why and how to track campaigns in Google Analytics• How to establish a cross-channel campaign tracking taxonomy across all touchpoints and stakeholders*Forrester Marketers waste 21 cents of every dollar spent on media due to poor data quality*. Marketing data quality and consistent campaign tracking have never been more important.Join Andy Crestodina, content marketing expert and co-founder of Orbit Media,... Accutics 51:30 <p><p>&nbsp;</p><p><strong>Marketers waste 21 cents of every dollar spent on media due to poor data quality*. Marketing data quality and consistent campaign tracking have never been more important.</strong></p><p>&nbsp;</p><p>Join Andy Crestodina, content marketing expert and co-founder of Orbit Media, and Accutics' Kasper Rasmussen and Kristian Simonsen to get actionable tactics for better marketing data .</p><p>&nbsp;</p><p><u>Agenda</u>:&nbsp;</p><p>• What is marketing data and why is it important</p><p>• Why and how to track campaigns in Google Analytics</p><p>• How to establish a cross-channel campaign tracking taxonomy across all touchpoints and stakeholders</p><p>&nbsp;</p><p>*Forrester</p></p><p><a href="http://video.accutics.com/how-to-get-better-marketing-data"><img src="http://video.accutics.com/64968568/73576609/6c6fd729379b4210aded0802f194c8db/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> campaign tracking data quality marketing data marketing impact